Introduction The manufacturing industry is undergoing an exciting technological revolution. Among the many innovations that have transformed their operations, predictive
Introduction According to a report by McKinsey, 76% of consumers get frustrated when businesses are unable to provide personalized and
Introduction A survey conducted by PwC states that after a 40% increase in financial services deal volume (number of transactions
Introduction CXOs are looking for new ways to integrate AI in business strategy without compromising on service quality to their
Introduction For manufacturing companies to thrive well in the market, they need to understand the value of a well-designed customer
Introduction B2B marketers face the ever-growing challenge of tackling customer data while adhering to data privacy regulations. They also need
The rise of Generative AI (Gen AI) has radically changed the way businesses across industries operate. As Gen AI continues
Introduction According to a survey conducted by Salesforce, 85% of manufacturers acknowledge that optimizing daily operations is crucial to gain
Introduction Businesses constantly seek new ways to improve customer engagement, boost retention, and increase revenue. One of the most powerful
What is Opportunity-Based Marketing (OBM) and How Does it Affect B2B Demand Generation? B2B businesses often need to refigure and
