Kasmo

Month: September 2024

gen ai in marketing
Snowflake

Gen AI in Marketing is Changing How Businesses Run Campaigns: What You Need to Know

. Generative AI is transforming consumer marketing as we know it. For individual companies, marketing campaigns that once took months to design, now can generate insights and target customers in days, if not hours. Generative AI enables personalization at scale, a feat previously unattainable. Companies that hesitate to adopt this technology risk falling behind. 

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prevent data loss
Case Study

A Global MarTech Product Company Leverages Kasmo’s Expertise to Prevent Data Loss and Reduce Unplanned Downtime by 80%

Our client is a global MarTech company specializing in enhancing digital experiences for B2C companies. They offer a suite of products aimed at customer acquisition, engagement, and retention. As an AI/ML-powered marketing automation and customer engagement platform, our client helps businesses transform how marketing and product teams connect with consumers and prevent data loss. 

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sales engagement
Case Study

Leveraging Sales Engagement and Pardot: Here’s How INKA Boosts Productivity

INKA Entworks, established in 2000 and based in Seoul, South Korea, specializes in content and mobile app security. Renowned for its pioneering work in DRM (Digital Rights Management) interoperability, the company offers advanced security solutions to safeguard digital assets against evolving threats. INKA Entworks serves a global clientele, with additional office in Mumbai.  

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