Salesforce Marketing Cloud: An Overview

Salesforce Marketing Cloud illustration

Salesforce Marketing Cloud is the CRM platform for marketers. Formerly known as Exact Target, this marketing CRM platform enables impactful customer engagements and helps in the creation and management of campaigns.

As the world leans towards accelerated digitalization, brands and enterprises don’t just need an impactful online presence but targeted digital marketing efforts that compliment business strategies. Salesforce Marketing Cloud is a one-stop platform that helps deliver personalized marketing campaigns across channels.

What is Salesforce Marketing Cloud?

The key to a successful marketing strategy is a 360° understanding of various customer personas and the customer journey as a whole to create hyper-personalized campaigns. This in-depth analysis is what the Salesforce Marketing CRM tool powers, allowing marketers to craft the perfect messaging for audiences. 

Marketing Cloud provides a unified customer view for departments across the enterprise, enabling superior engagements that rate high on customer experience. Whether its a prospective or existing customer this cloud marketing platform equips marketers with all the tools and analytics they need to optimize interactions with customers.

Why use Marketing Cloud?

The Salesforce Cloud Marketing platform offers an array of benefits that make it the #1 CRM platform among enterprise leaders.

  • Capture data from various sources and store it all in one place to obtain a consolidated, single window view of all customer information and interactions.
  • Listen, converse and collate data across channels like social media, email, and web.
  • Enable real-time, effective two-way conversations with customers.
  • Ability to connect with customers across all digital touchpoints.
  • In-built marketing analytics tool to power data-driven decision making. 
  • Hyper-personalization helps in creating custom CTA’s that resonate with customers, increasing lead conversions.  
  • When used in conjunction with the extended support of Salesforce Einstein Analytics, marketers can leverage AI and predictive analytics to enhance customer experiences and campaign performance.
  • Automate campaigns, get insights on performance, get reports, analyze and optimize on-the-go.
  • Integration with Sales and Service Cloud to prevent customers from being approached by multiple departments and enabling a unified experience.

Curate a stellar customer experience

With an end-to-end view, Marketing Cloud provides integrated multi and cross channel solutions to ensure campaigns cover all aspects of the customer journey, increasing ROI on marketing investments. 

This software has marketing tools like journey studio, email studio, mobile studio, social studio that span across all customer touchpoints to empower digital marketers to create highly tailored content and campaigns. Achieve improved customer acquisitions, enhanced customer service, digital success, and accelerated growth with Salesforce Marketing Cloud. To get in touch with our Salesforce experts, click here.

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